Hand Crafted Digital Marketing

Google

Search, Youtube, Display, Shopping, Gmail, Maps.

Yahoo & Bing

Search, Display, Shopping.

Linkedin

Dynamic, Carousel, Display, Lead Form.

Facebook

Photo, Video, Carousel, Slideshow, Collection, Product, Lead Form, Messenger.

Instagram

Photo, Video, Carousel, Stories, Collection.

Google Analytics

First Click, Last Click, Re-Marketing, Reporting, Fraud Prevention.

Superior Results

Most Agencies Are A Waste Of Money.

At most agencies, you'll get an entry level person juggling 15 clients. They'll be learning on the job and using your budget as part of their education process. In addition to training their staff, you'll be paying for their expensive offices, multiple layers of bureaucracy and countless overhead expenses.

Hiring In-house Can Be Expensive.

If you choose to hire in-house, it may take six months or longer for new employees to become productive and justify their expense. There's also attrition. Why not just hire an expert consultant to begin with? You can stop and start when you want, save money on training and have somebody who knows what they're actually doing.

Most Automation Tools Are Unnecessary.

With most automation tools, you get a one-size-fits-all algorithm and no layer of human appraisal. Story after story of these things getting out of control and wasting a ton of money. Nothing beats the performance of human appraisal. Save the expensive tools for when you're spending millions and have the team to watch them like a hawk.

Why Choose PPC Architect

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Hi, I'm Jeff and I've run multi-million dollar budgets for some of the biggest brands in the world including Disney, Intuit and many others.

Seeing a shift in how marketing is done, away from large in-house teams and towards a small handful of expert consultants, I started PPC Architect to help businesses of all size navigate the complex and competitive landscape of paid online traffic acquisition.

Perhaps you've tried the do-it-yourself approach. Or maybe you're unhappy with the performance of your current agency. My trade secrets and methodologies are proven to beat the competition.

My Background

Jeff Longworth Founder & CEO

PPC Architect
Apr 2013 – Present

Sr. Manager, Marketing

Internet Brands
Mar 2015 – Present
Greater Los Angeles Area
Run a $9 million budget for the legal vertical, delivering 350,000 leads per year for Internet Brands. Took revenue growth rates from 3% to 60% in one year while improving margin by 3%.

Manager, SEM

The Walt Disney Company
Aug 2009 – Mar 2013
Greater Los Angeles Area
P&L and operational responsibilities of $25 million in revenue for Disney Store, with specific ownership of its Paid Search, Natural Search and Shopping Feed channels. Administered $4 million annual budget, powering half a million paid search keywords, driving traffic to 10,000 ever changing products. Established dynamic processes that fostered an SEO friendly environment. Led a team with an emphasis on experimentation, analytics and reporting. Credited with taking SEM revenue growth rates from 9% to 30% in one year.

Manager, SEM

Intuit
Nov 2008 – Jul 2009
San Francisco Bay Area
Instrumental in improving conversion rate for the QuickBooks Point-of-Sale product line. Wire-framed new landing page concepts, managed creative / engineering resources and was responsible for overall execution. Created a usability testing schedule and identified behavioral segments. Increased conversion rate by 43%. Administered an $800k annual budget. Web analytics resource for the Global Search Marketing team.

Team Lead, Search Marketing Services

Coremetrics (an IBM Company)
May 2008 – Oct 2008
San Francisco Bay Area
Promoted to co-lead a team of 9 in the search marketing services group, which brought in $2M/yr in client revenue. Provided full-service management of paid search marketing and web analytics for clients such as Macy’s, Bass Pro, Peet’s Coffee and others. Guided the integration and training of Coremetrics’ SaaS applications into client systems. Worked with the engineering team on developing new features and improving usability of the Coremetrics product. Crafted custom SQL queries for big data dives. Coremetrics was an Accel Partners backed web analytics start-up that went on to be successfully acquired by IBM in June of 2010.

Manager, SEM

Coremetrics (an IBM Company)
Sep 2006 – Apr 2008
San Francisco Bay Area
Responsible for hands-on management of paid search programs for many online retailers including Macy's, Peet's Coffee, Ace Mart and Pet Edge. Track record of repeated success. Responsible for hands-on management of paid search programs for many online retailers including Macy's, Peet's Coffee, Ace Mart and Pet Edge. Track record of repeated success.

Brands I've Managed

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Pricing

Flexible Options Based On Your Budget

Start-Up

$2,000/mo
  • $2,000/mo minimum or 10% of spend
  • For budgets between $15k - $50k/mo
  • Weekly Reports
  • Email Support
  • Month to Month Contract

Small Business

Most Popular
$5,000/mo
  • $5,000/mo minimum or 5% of spend
  • For budgets between $50k - $200k/mo
  • Weekly Reports
  • Phone & Email Support
  • 1 Year Contract
  • Bi-Weekly Strategy Calls

Corporate

$10,000/mo
  • $10,000/mo minimum or 2% of spend
  • For budgets over $200k/mo
  • Weekly Reports
  • Phone & Email Support
  • 1 Year Contract
  • Weekly Strategy Calls
  • On-Site Visits & Collaboration

Not currently accepting new clients.

LocationLos Angeles, California

Speak to Me(213) 220-4593

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